Blog

In today’s landscape, buyer personas are critical for marketing success. The old rules of only communicating product features no longer work. And...

Modern marketing in the digital age exploded in 2007 when a flurry of marketing developments stepped onto stage. In 2007, the first iPhone was...

Most marketers are focused way too much on the future. They’re only developing marketing plans and creating programs for next week, next month, and...

Donald Trump is a marketing genius.

Take a look at these branding clichés: “Trusted source for quality entertainment.” ”We’re professional thought-leaders, heart-centered...

Want to get noticed in the media?

Dave Kerpen: An excerpt from his new book, The Art of People: 11 Simple People Skills That Will Get You Everything You Want.

Newsjacking is the art and science of injecting your ideas into a breaking news story to generate tons of media coverage, get sales leads, and grow...