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Where thought-leaders curate new ideas to help you scale up your company.

    Strategic Marketing & Skyrocketing Sales Starts With Buyer Personas

    In today’s landscape, buyer personas are critical for marketing success. The old rules of only communicating product features no longer work. And...
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    Master The New Ways Of Marketing & Stand Out From The Crowd

    Modern marketing in the digital age exploded in 2007 when a flurry of marketing developments stepped onto stage. In 2007, the first iPhone was...
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    The Way Marketing Mindfulness Helps You Reach Your Buyers

    Most marketers are focused way too much on the future. They’re only developing marketing plans and creating programs for next week, next month, and...
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    How The Best Marketer Was Elected President and What It Means for Your Business

    Donald Trump is a marketing genius.
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    Parrots Are Pets, Not Branding Strategies

    Take a look at these branding clichés: “Trusted source for quality entertainment.” ”We’re professional thought-leaders, heart-centered...
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    Learn How to Newsjack in 3 Simple Steps

    Want to get noticed in the media?
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    It's Not About You: 4 Steps To Inspire Your Audience

    Dave Kerpen: An excerpt from his new book, The Art of People: 11 Simple People Skills That Will Get You Everything You Want.
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    Newsjacking to Grow Your Business

    Newsjacking is the art and science of injecting your ideas into a breaking news story to generate tons of media coverage, get sales leads, and grow...
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