If there’s one thing that we’ve seen businesses wholeheartedly focusing on this past year, it’s efficiency. That’s what scaling is essentially all...
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In today’s landscape, buyer personas are critical for marketing success. The old rules of only communicating product features no longer work. And...
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Modern marketing in the digital age exploded in 2007 when a flurry of marketing developments stepped onto stage. In 2007, the first iPhone was...
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Most marketers are focused way too much on the future. They’re only developing marketing plans and creating programs for next week, next month, and...
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Donald Trump is a marketing genius.
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Take a look at these branding clichés: “Trusted source for quality entertainment.” ”We’re professional thought-leaders, heart-centered...
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Want to get noticed in the media?
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Dave Kerpen: An excerpt from his new book, The Art of People: 11 Simple People Skills That Will Get You Everything You Want.
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Newsjacking is the art and science of injecting your ideas into a breaking news story to generate tons of media coverage, get sales leads, and grow...
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