P&G has a "Heroic Failure Award” for its employees. Tata has a "Dare to Try Award". Why are these organizations encouraging -- and even rewarding --...
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If you’ve read the in-depth article on newsjacking by David Meerman Scott, you’re probably wanting to know more about how you can apply real-time...
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We have entered a new era in business where an individual can make a massive impact in ways that we never before imagined, let alone achieved. Google...
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There seems to be a common misperception around creating content. I’ve met many people who think it’s not that important for business. I frequently...
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Here’s a Silicon Valley secret you need to know. Rapid success of startups has nothing to do with luck and everything to do with a new breed of...
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Imagine having thousands of stories about your company published by mainstream news around the world. How much money do you think you’d have to fork...
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In today’s landscape, buyer personas are critical for marketing success. The old rules of only communicating product features no longer work. And...
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I sometimes get asked this question: Can a company selling a commodity scale up to become recognized as an innovative company offering value-added...
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Modern marketing in the digital age exploded in 2007 when a flurry of marketing developments stepped onto stage. In 2007, the first iPhone was...
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The old adage, “no man is an island” eloquently captures the reality that human beings need to be part of a community in order to thrive. Similarly,...
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