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Author: John Mullins

    John Mullins

    John Mullins

    Associate Professor of Management Practice in Marketing and Entrepreneurship. An award-winning teacher and scholar and one of the world’s foremost thought leaders in entrepreneurship, John brings to his teaching and research 20 years of executive experience in high-growth retailing firms, including two ventures he founded and one he took public. Since becoming an entrepreneurship professor in 1992, John has published five books, dozens of cases and more than 50 articles in a variety of outlets, including Harvard Business Review, the MIT Sloan Management Review, and The Wall Street Journal. His research has won national and international awards from the Marketing Science Institute, the American Marketing Association, and the Richard D. Irwin Foundation. He is a frequent and sought-after speaker and educator for audiences in entrepreneurship and venture capital.

    Profesor asociado de gestión en marketing y emprendimiento. Es un profesor galardonado, y uno de los principales líderes mundiales en pensamiento emprendedor, John aporta a su docencia e investigación 20 años de experiencia ejecutiva en empresas de rápido crecimiento, incluidas dos empresas que fundó y una que hizo pública. Desde 1992 ha publicado 5 libros, docenas de casos de estudio y más de 50 artículos en reconocidos medios como Harvard Business Review, MIT Sloan Management Review y The Wall Street Journal. Con sus investigaciones ha ganado premios nacionales e internacionales del Marketing Science Institute, la American Marketing Association entre otros. Es un orador muy solicitado para conferencias sobre emprendimiento y capital de riesgo.

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    Recent Posts

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    Service businesses exist everywhere, and starting a service business usually doesn’t require a lot of capital.However, one of the downsides of a...
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    Sell Less, Earn More: Using Scarcity to Boost Revenue

    The scarcity model is perhaps the most ingenious out of the five types of customer-funded models since it allows you to earn more from selling less....
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    How to Secure Recurring Revenue for Your Business

    For many of us, subscriptions are something we rarely pay attention to but benefit from every day.
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    Ask for the Cash: Convince Your Customers to Pay You in Advance

    In the 1950s and 60s, venture capital (VC) was first developed in California and around Boston’s Route 128 corridor. It subsequently took off in the...
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    How Companies Like Airbnb Use Matchmaker Model to Grow Their Business

    Growing a mid-market company can be very challenging. Ask any entrepreneur what keeps them up at night, and cash flow almost always makes the list. ...
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    Five Ways to Grow Your Company Without Investors

    A key issue for entrepreneurs, especially in tough times is how to create a business that will actually scale. Interestingly, that has been the...
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