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How a 2-Year-Old Mint.com Was Sold To Intuit For $170 Million — A Topgrading Success Story

by Dr. Brad Smart

4 minute read

     

    When I heard that founder and former-owner of Mint.com, Aaron Patzer, had used the Topgrading methodology to hire his team, I knew I had to have a chat with him. Only a mere 2 years after launching (in 2007), Patzer sold Mint.com to Intuit for a cool $170 million. He attributed some of his success to Topgrading, so I asked him to get specific and share his story with us. 

    About Mint.com

    Company: Mint.com
    Employees at time of sale: 40 EMPLOYEES, GLOBAL CUSTOMERS
    Industry: Personal Finance Applications

     

    What Does It Take To Build A Successful Company? 

    Obviously I’m not suggesting that all it takes to build a successful company is hiring the right people. There are a lot of other factors involved, but hiring the right team is akin to setting the right foundation — because a good foundation can withhold a lot.

    For Patzer, hiring the right people meant having confidence in his team and the capabilities of his company. However, finding the right people wasn’t easy. It meant asking for recommendations from investors, friends and trusted advisors.

    As he mentioned in an interview with Entrepreneur.com, “I made sure I went through the Topgrading steps to be sure I got top performers in all positions. It was uncomfortable at points, because it took a long time, but it was worthwhile because I was confident with every single person on my staff.”

    That feeling of certainty is a luxury not many managers in companies have! Because as we know, we don’t always get the A-Players even if we’ve done our due diligence in hiring.

     

    Before Mint.com

    Like most success stories, Aaron Patzers’ past is peppered with determination and hard work. He grew up in Indiana and by age six, he was already tinkering with computers. By 16, he had self-taught himself enough to design websites that paid for his school tuition. Patzer later graduated Duke University in Computer Science and Electrical Engineering, dropped out of a PhD. program at Princeton and received a MSEE instead.

    After a short stint in IBM, Patzer realized if he wanted to have ‘fun’ in his job in the near future, he’d have to find a place that didn’t promote people based on their seniority. This prompted a move to join a startup as a developer, which then lead to him interviewing potential candidates on the phone.

    Determined to upgrade his interviewing skills so he could hire better candidates, Patzer picked up a copy of “Topgrading: How Companies Win by Hiring, Coaching, and Keeping the Best People” (2005).

     

    Looking For Patterns

    Patzer says that Topgrading helps to identify patterns in human behavior. Our Interview Guide dives into a candidate’s education years and investigates a person’s career by asking about every job — successes, failures, bosses, boss appraisals and reasons for leaving, in chronological order.

    “I figured if a candidate says his/her last three bosses were jerks, then the problem might just be with them and not their bosses,” he recalls.

    Patzer really “got” the power of gleaning patterns and the importance of asking “why?” 1,000 times. He used the TORC (Threat of Reference Check) Technique and asked finalists to arrange reference calls with past bosses.

     

    The Beginnings Of Mint.com

    While this helped him hire better candidates for the Startup that he worked for, he was still a 25-year-old, working 75 hours a week. Spending additional hours trying to manage his personal finances using Money or Quicken was just frustrating.

    So he did what any self-driven individual would do — he decided to create his own personal finance software! Soon after he launched Mint.com.

    His service had to convince customers to give their personal, bank and credit card details to a brand new company they new nothing about. This would cause anyone a little bit of stress. But Patzer had an ace up his sleeve. He already knew how to hire A-Players.

     

    How Did He Topgrade Mint.com?

    “In a previous startup I worked for, hiring was done haphazardly. At Mint.com, I’ve had very rigorous hiring. We use a technique called Topgrading, which reveals patterns in behavior. In the history of Mint, I’ve only fired two people and one left voluntarily.”
    — Aaron Patzer, Founder and Former-Owner of Mint.com


    Patzer says Topgrading was “over 90 percent effective in identifying people who worked out and worked well,” at Mint.com. Citing Topgrading as “the best business book I’ve read,” he instructed his managers to read it as well.

    And what was his track record? Four mis-hires out of 40. Not bad! A couple of employees quit for good reasons — a dad died and another of Patzer’s employees returned to Asia to take over the family business. Looks like a 90% success record, with true high performers. As Aaron put it, “I don’t think Mint.com would have succeeded without my Topgrading and having only a few mis-hires.”

    Aaron Patzer makes assembling a team of outstanding performers look easy. Just by reading the book, he became a “do it yourself” Topgrader — without even attending one of our Topgrading Workshops. Patzer is clearly an A-Player himself.

    To sum it up, in 2007 Patzer started hiring people for Mint.com, and in 2009 he had 40 employees at the time he sold it to Intuit for $170 million. It’s no doubt that Mint.com offered and delivered a great service to its users, but having a team of A-Players certainly played a part to sweeten the deal with Inuit. No one wants to invest in a messed-up team, no matter how much great work a company might be offering.

    Aaron Patzer now lives in New Zealand and started Vital Software Ltd. in 2017.

    Do you have your hiring success story to share? We’d love to hear it — share it in the comments below and inspire other entrepreneurs.

    Are You Ready to Stand on the Shoulders of Giants?

    If you’re ready to take your business further and succeed, I invite you to stand on the shoulders of today’s industry leaders by joining Business Growth Lab — a series of free webinars about business topics with top business experts and thought leaders, including many of the people I mentioned here and myself.

    During your journey with us you will learn about new opportunities about scaling your business, developing processes and finding best ways to win new markets.1

    Subscribe to Business Growth Lab for free << here >>

    Dr. Brad Smart

    Dr. Brad Smart

    Brad completed his doctorate in Industrial Psychology at Purdue University, entered consulting, and since the 1970s has been in private practice as President and CEO of his own company, now called Topgrading, Inc., based in the Chicago area. Brad is frequently acknowledged to be the world’s foremost expert on hiring. The company consults with many leading companies and hundreds of small and growth companies. Brad has conducted in-depth interviews with over 6,500 executives. He is author of seven books and videos, including Topgrading 3rd Edition: The Proven Hiring And Promoting Method That Turbocharges Company Performance; The Smart Interviewer: Tools and Techniques for Hiring the Best; and the training series Topgrading Toolkit, featuring the 12 Topgrading hiring steps and demos of all the interviews. In addition, he has co-authored the following books: Topgrading for Sales: World-Class Methods to Interview, Hire, and Coach Top Sales Representatives, with Greg Alexander; and Smart Parenting: How to Raise Happy, Can-Do Kids, with Dr. Kate Mursau.

    Brad completó su doctorado en Psicología Industrial en la Universidad de Purdue, ingresó como consultor y, desde la década de 1970, ha ejercido en el sector privado como Presidente y CEO de su propia compañía llamada Topgrading Inc., con sede en Chicago. Con frecuencia, se le reconoce a Brad como el principal experto en contratación del mundo. Brad ha realizado entrevistas en profundidad con más de 6,500 ejecutivos. Es autor de 7 libros y videos, incluida la tercera edición de Topgrading: El método de contratación y promoción que acelera el desempeño de la empresa; The Smart Interviewer: herramientas y técnicas para contratar a los mejores; y la serie de capacitación Topgrading Toolkit, que presenta los 12 pasos de contratación de Topgrading. Es coautor de Topgrading for Sales: Métodos de clase mundial para entrevistar, contratar y asesorar a los principales representantes de ventas, con Greg Alexander; y Smart Parenting: Cómo criar niños felices y capaces de hacerlo, con la Dra. Kate Mursau.

     
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