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[VIDEO] How to disrupt your competition without disrupting yourself

by Karina Reyes

1 minute read

    Business shifts happen every day, every week and every year. If you've succeeded in scaling your business so far, there's a good chance you've got a strong business model that's working.

    But what if your business model is soon going to be outdated, and won't keep you afloat? 

    Kaihan Krippendorff is a successful author, business strategist, advisor and founder of Outthinker. He's been at the forefront of business innovation and developing business models that can keep up with the rapidly-changing business world.

    His newest model is the 8P Business Model Design Framework. It blends together traditional aspects, such as price, product, promotion and place, then adds new components to make it viable:

    1. Position
    2. Process
    3. Physical Experience
    4. People

    Each of these additional aspects are what the modern technological company has to keep in account, or risk being drowned out by the competition. It all strives toward one goal: how to disrupt the competition without disrupting yourself.

    Watch his video below to find out more! And for more on Kaihan, see his online courses and blogs at the Growth Institute here.


    Karina Reyes

    Karina Reyes

    Karina completed both her Bachelor of Arts in Studio art and Bachelor of Arts in English Writing & Rhetoric from St. Edward's University in Austin, Texas. She then went on to enroll in Houston Baptist University's Master's in Secondary Curriculum & Instruction program, where she earned her Texas Teacher's certification for English 9-12. Her role as an editor for a weekly newspaper, and six years of experience as a teacher combine to give her a thorough knowledge of curriculum, course development and best practices in content mastery.

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