To a certain extent, we could say America was built on a dream. The American dream is a well-known phrase. But the curious thing is, there has never been a clear definition of what "the dream" is. There is much room for interpretation for every individual.
How is this relevant to business? Oftentimes, company managers focus on the wrong goals. We have low motivation, we need to buy books on motivation. We have a high turnover rate, we look for an adequate team building program.
But sometimes the problem isn't the people themselves; it's that we're overcommitting to the wrong goals. It's hard for people to focus entirely on numbers and feel motivated. Numbers themselves aren't enough to motivate all. Abstract goals like "stronger teamwork," are also hard to connect to. They provide no tangible gain to an individual.
What people need is a clear, motivational goal that they can work toward. Something that connects to a higher, larger purpose. With this umbrella purpose in mind, the rest falls into place. The numbers make sense when connected to a large goal. The reason why "stronger teamwork" is needed becomes apparent.
John Jantsch is a successful small-business marketing consultant who's recognized for his systematic approach to business solutions. In this short TEDtalk, John illustrates why having a larger purpose matters.
So the question remains: Are you overcommitting to the wrong goals?