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Live RICH - 2,500 Reasons I Love 2016

by Dina Dwyer Owens

2 minute read

    When your company grows, do your mission and your message grow with it?

    It should.

    And if you're incorporating that mission and message into the training that every new employee receives, your corporate culture will slowly ease into the daily actions that your greater team displays.

    More than 2,500 reasons I love 2016.

    I know that, because I have more than 2,500 reasons to love 2016 for the vision we have at Dwyer Group. Coming off the biggest year of expansion in company history, a series of acquisitions, new franchise sales, a great group of franchise owners, not to mention the team that has expanded to support all of that business makes the year ahead one of our biggest opportunities to take the Code of Values to new heights.

    As Dwyer Group grows, so does the message to Live RICH. with the Code of Values.

    Our message to Live RICH at Dwyer Group and operate our organization following the themes of respect, integrity, customer focus, and having fun in the process, now includes a global footprint with more than 2,500 franchisees across our service brands. They call on customers every single day of the year. And they carry that message as they go about their daily business of fixing and repairing any number of things.

    The more customers we serve, the more opportunities we have to live and lead with values.

    This year, our franchise family will make more than 3 million service calls to customers at the grassroots level. That’s 3 million chances to fix problems and make repairs. There’s that thing called a “lasting impression” that means the world to our business.

    A good customer service experience can lead to additional business, referrals to others in need, and the future sales that are sure to come our way. That’s especially true if our service professionals live and lead with values.

    When we Live RICH, we distinguish ourselves from others. We operate with principles in mind, and not just profits. As I’ve said before, “The profits are simply the applause we get for doing right by taking care of people.”

    It’s never too early to start defining and sharing your company values.

    While I think of the enormous impact we can make across our service brands, I honor the importance we have placed on values from our earliest beginnings. We didn’t grow to our present-day size and decide now was the time to start defining the Code of Values for our company. We made them part of our company and our culture from our earliest days in business.

    No matter the size of your business, you can make a giant gesture with the values by which you operate and conduct that business. Today, we spread that message even further. And we also credit those same values for the strong future that lies ahead.

    That’s more than 2,500 reasons to appreciate this year, more than 2,500 reasons to give thanks to our Code of Values, and more than 2,500 reasons to remember everyone plays a crucial part in that success.

    With each step your business takes forward, make sure your values and your message go with it.

    Want to learn more about how to Live RICH?
    Check out Dina's On-Demand Seminar about how to build success in your company and your life - with a proven Code of Values.
    It's FREE!

    Dina Dwyer Owens

    Dina Dwyer Owens

    Dina Dwyer-Owens is Co-Chair of The Dwyer Group®. America also knows her from the CBS reality show “Undercover Boss” and the first-ever special “Undercover Boss: Epic Bosses.” Dwyer Group, based in Waco, Texas, is a holding company of 19 service brands, 17 of which support a different franchise with more than 2,800 franchise owners under the following service marks: Aire Serv®, Glass Doctor®, The Grounds Guys®, Five Star Painting®, Molly Maid®, Mr. Appliance®, Mr. Electric®, Mr. Handyman®, Mr. Rooter® (Drain Doctor® in the UK), ProTect Painters®, Rainbow International®, Locatec®, Window Genie®, Neighborly®, Bright & Beautiful®, and Countrywide Grounds Maintenance®. Collectively, those service brands make more than 3 million customer calls a year and accounts for more than $1.5 billion in system-wide sales. Dina has served as the chair of the International Franchise Association (IFA) in Washington D.C. and also has spearheaded the reintroduction of the IFA’s VetFran program. Today, more than 6,500 military veterans own a franchise through the financial incentives in the VetFran program. In 2005, Dina launched the Live R.I.C.H. campaign to promote The Dwyer Group Code of Values and the themes of Respect, Integrity, Customer focus and Having fun in the process. She is the author of Values, Inc. and Live R.I.C.H.: How to build success in your company and your life with a proven Code of Values. Dina speaks to audiences around the world and credits ethics in business and in life as a foundation to true happiness.

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